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→ Identity
→ Print

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Das Expo

In order to make dentsuACHTUNG! a bigger part of the cultural and creative scene within Amsterdam and at the same time inspire ourselves and our clients with a broader view on creativity, we started a Gallery initiative. Hosting a series of gallery events, we promote inspiring artists and friends from different disciplines.

The identity mixes a classical exhibition style, with a weird denstuACHTUNG twist. The concept is based on the idea of strange, or unconventional beauty.

The flexible identity features a custom made font with alternative characters, representative of the diversity and uniqueness of the talents. It has its identity of its own, while keeping some elements of the DentsuACHTUNG identity.

(Project cancelled)

→ Work made at DentsuAchtung — Artwork © Daniel Bunde, Diederik Mulder, Vincent Versluis,  Weronika Marianna.

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