In order to make dentsuACHTUNG! a bigger part of the cultural and creative scene within Amsterdam and at the same time inspire ourselves and our clients with a broader view on creativity, we started a Gallery initiative. Hosting a series of gallery events, we promote inspiring artists and friends from different disciplines.
The identity mixes a classical exhibition style, with a weird denstuACHTUNG twist. The concept is based on the idea of strange, or unconventional beauty.
The flexible identity features a custom made font with alternative characters, representative of the diversity and uniqueness of the talents. It has its identity of its own, while keeping some elements of the DentsuACHTUNG identity.
→ Work made at DentsuAchtung — Artwork © Mounir Raji, Stein Hoekstra, Tom Kraanen, Weronika Marianna