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→ Identity

Fietsenwinkel

The new Fietsenwinkel.nl moves away from the brand’s past hard discounter image. We gave a new softer and human personality to the brand, focusing on the service: each person gets the right bike, matching his personality and needs. We created combinations and a visual language to show all these possible matches.

→ Work made at Studio Kraftwerk — Photography ©Fietsenwinkel