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→ Identity
→ Web, printed matters

Propel

Propel builds the most efficient electric boat motors in the industry. This new brand sets the tone for a silent, nature-friendly future that will allow you to enjoy boating at its fullest.

The branding is centered around the idea of ripple, which connects to a sense of fluidity and progress. The clean yet friendly visual vocabulary emphasizes the heightened sensorial experience these silent motors enable.

→ Work made at DentsuAchtung
→ 3D renders made by INDG & Christian Mezofi