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→ Identity

OSB-1_Hanging-Posters_K_Final2-4b

Fietsenwinkel

The new Fietsenwinkel.nl moves away from the brand’s past hard discounter image. We gave a new softer and human personality to the brand, focusing on the service: each person gets the right bike, matching his personality and needs. We created combinations and a visual language to show all these possible matches.

→ Work made at Studio Kraftwerk — w/ Roy van Dijk — Photography ©Fietsenwinkel

logo-fietsenwinkel
OSB-1_Hanging-Posters_K_Final2-4b
OSB-1_Hanging-Posters_K_Final2-10-1
poster-extra01
Winkelfoto Utrecht 6 copy
Winkelfoto Utrecht 1
chipboard-stad
chipboard-sportief
chipboard-elektric